I work at the intersection of AI, Arabic NLP, and computational media analysis, focusing on large language models, social media, and digital discourse in the Arab world. My research emphasizes data-driven approaches for social good, including reducing online toxicity and promoting constructive, hope-driven discourse.

I direct the MARSAD Lab, where we develop no-code tools and research methodologies to analyze online communities and public discourse. A core component of our work is building and annotating large-scale Arabic social media datasets.

• Arabic and dialectal language resources, including dataset creation and annotation
• Online discourse, including toxicity detection and hope speech analysis
• Social media ecosystems and digital public discourse
• Data-driven methods for studying media and society
• Ethical and impactful applications of data for public benefit

Explore my research, publications, teaching, and CV.